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Instagram Campaign Manager Design

This B2B web application is aimed at marketing agencies to help brands improve their Instagram and social media campaigns. Based on specific keywords and hashtags identifies the real impact of instagram campaigns and provides useful insights.

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Overview

The client was using multiple tools and manual processes in order to generate a PDF report to present to their customers of what the impact of their campaigns had been. This took a lot of work and time to create, since most of the time they had to search the campaign posts and monitor them manually. The challenge was to bring this report to be generated automatically, leveraging machine learning to give key insights to improve and measure campaign impact.

Process

Some of the key activities I performed when designing the UI for the platform:

  • Research on Instagram Metrics and Campaigns
  • Identified key metrics and relevant campaign information.
  • Identified key needs and pain points.
  • Competitive Analysis
  • User Flows & Sitemap
  • Wireframes
  • UI Design with strong focus on Data Visualisation
  • Prototype
  • Documentation about key metrics and their calculation

Have a Play!